Four distinct trends are shaping the industry and the global economy, insisted Paul Polman, CEO of Unilever, at the World Conference on Detergents in Montreux. These trends are: • The rise of emerging countries such as China and India; • Increased digitalization; • New economic order; and • An urgent need for sustainability. Polman noted that rising standards of living in emerging markets will deliver several billion new customers to the global household products industry. In fact, by ...